The Hydro Flask® company must have such a difficult time figuring out a way to market their product to to get their customers to purchase more than one.

Most things we buy wear out, break or get boring, right? Socks. Underwear. iPhones. Cars. It doesn’t take much of an advertising budget for those brands to titillate us. But everyone’s individual Hydro Flask® is so personal and beloved, and their products are so strong and durable, how and why would people need more than one?

I would love if that were so.

Not that there’s not a variety. There are flasks for cold, for hot, for soup, for noodles. Lids, straws, sports caps, large-mouth, small mouth. And the colors are endless. I was shopping yesterday, and just drooled over the biggest Hydro Flask display I’ve ever seen. I even tried to narrow it down if I were to actually purchase one, but it was impossible.

No matter. I wasn’t planning on purchasing one, because I love the size of mine, the lid, the color, and the stickers on it that I have spent the better part of two years choosing very carefully and lovingly. I bring my flask everywhere, and I mean everywhere.

Hydro Flasks® weaken me. I almost caved yesterday when I saw a beige and yellow flask announcing, “Limited Edition!” This gets me every time, when a Hydro Flask is made in a color that we will never see again once it’s gone.

I also love giving them as gifts to my boys. A few years ago they each got a small hot flask. Two years ago, they got a medium. This past Christmas, they got a large. I don’t know if they will ever use them, but I love buying them in delicious fun colors, wrapping them up, and seeing them emerge from the wrapping.

I especially like when they put them in their rooms for safe keeping, forget about them, and then I slink in there and steal them until the flasks eventually become mine.

Always a method to my madness.