So I’m reading this book on marketing websites, and it seems I have broken two cardinal rules of choosing a domain.
First, I did not use a “.com.”
Pribyl warns me to not overestimate my readers’ IQs. That even if you log in once, you’ll default to “.com” the next time because it’s second nature, and you’ll never find me again. But isn’t that what autofill is for? Once you’re following, you don’t need to type the whole URL in, it’ll just pop up. I mean, sheesh.
Anyway, if typing in the letters O-R-G instead of C-O-M are that taxing on you, we wouldn’t get along anyway. Go read a cereal box. I mean, good things are worth it, right?
Oh, and the “.com” version, while being strangely non-existent, was also ironically taken. Not by a website, but by some dumb schmuck who decided to buy it for ten bucks, then try to sell it to me for 8K. Yeah, right. And since I had already become emotionally attached to The Chrysalis Collective, I wasn’t about to try and bond with another domain.
And with that, chrysaliscollective.org was born. I went from the dot com world of posting about mani-pedis and artichoke dip, to the dot org world, where we have podcasts, help the homeless, and solve world hunger.
It’s a lot of pressure, but I’m up for it.
(I’ll still be blogging about fun stuff, too).
The second thing the book suggests is to choose a short and easy-to-spell domain. Again, for the IQ-challenged.
Ruh-roh.
My domain name is obviously not short. And as far as spelling, I’m a fantastic typist, and even I have trouble manipulating the consonant blend of “c-h-r-y-s.” My fingers kinda fumble over the keys. Ah well. Again, autofill.
But since The Chrysalis Collective is devoted to change and all the mess that change embraces, and since my tagline is “Be You Now,” I steadfastly refuse to dumb down my URL for my readers. My readers are smart, educated, and passionate, and enjoy the finer things in life. And they certainly won’t be deterred away from provocative award-winning content by a few measly letters. That’d be like dying of thirst in the desert with only three steps to go towards a pitcher of ice-cold water, and deciding it’s not worth it and turning around.
Don’t be a silly goose. And yes, I just compared my website content to ice-cold water in the desert.
Welcome to The Chrysalis Collective.